Rising heating costs and a noticeable dip in footfall can impact profitability during winter. But it's possible to turn these challenges into opportunities.5 things food businesses can do this winter for a better tomorrow

A seasonal menu offers a cost-effective and sustainable approach especially when using local ingredients. Menu adjustments not only bring variety but also cater to consumer preferences. 

Note that changing the menu carries the risk of unpredictable demand. Leveraging Too Good To Go can help you reduce food waste while gaining insights into the demand for seasonal foods. Consider expanding your offerings with dedicated Surprise Bags featuring seasonal items to enhance your menu and customer engagement.

Boosting visibility is key to increase footfall, especially during dark winter months. Too Good To Go serves as an effective strategic choice to not only bring new customers into your store but also to enhance the online presence and create cross-selling opportunities. 

Too Good To Go enhances your store's visibility and establishes a connection with sustainability. This, in turn, draws in more customers - also the ones who prioritise environmentally conscious choices.

Establishing connections with other businesses in the area is a powerful strategy for creating a stronger foundation for your future. Reach out to other local businesses to share your challenges, experiences and find solutions together. 

If you are already partnering with Too Good To Go you can invite others through the referral program, and both parties will earn a bonus.

Regular check-ins are crucial, especially when your staff needs to cover for colleagues on sick leave. Building a strong team culture isn’t just good vibes - it amps up engagement, commitment, and overall performance. When setting business goals, toss in a pinch of team satisfaction and a dash of focus on sustainability. And here's a secret ingredient: cutting down on food waste in your day-to-day operations not only feels good but can boost morale and keep the team energised.

In the quest for sustainability, implementing solutions like Too Good To Go can revolutionise your approach to food waste. Too Good To Go helps you with your surplus food, which might otherwise be thrown away, find a new purpose. 

It's a practical step that not only lessens your environmental impact but also enhances your brand's reputation as a socially responsible business. Since sustainability is a key consumer concern, integrating Too Good To Go positions your business as a forward-thinking and community-minded leader.